Challenge
In this project, my main task was to propose improvements in product definition and make visual design proposals, starting from a previously developed MVP.
Client
RiyadBank, Riyadh Saudi Arabia
Rol
UX/UI Designer
TV Spot
Key features for Children:
Zod Alajiya Program from the Social Development Bank, which offers monthly cash incentives and the opportunity to win prizes
A mada prepaid card decorated in colors and designed in a modern way
Key Features for parents:
Easy money transfers to your children
Track your children's spending through Riyad Mobile
A comprehensive view to follow up on the progress of the level of savings
Supervising and helping to achieve financial goals
Proposed navigation concept
3 main sections
On the Upper - Financial Information
In the Middle - Task for today (swap)
On the bottom - Upcoming tasks (scroll)
Main Concept
Understanding the organisation:
To understand and prioritise the improvements, I proposed to the business team to better visualise the sections and prioritise the tasks to be performed. Since a complex product has to be as simple as possible for the children.
The main concept is that the child can:
Access financial knowledge
Manage their finances
Encourage saving
Manage their rewards and goals
Flowchart
After identifying the priorities, we then reorganise the elements within the flow.
Achievement:
It allowed us to start identifying in a clearer way the sections that could be improved.
_
Storytelling
Low-resolution proposal for the onboarding section.
We took the characters "Reem and Riyad" as the main characters to narrate the main functionalities with a more child-friendly copy.
Flow proposal Financial literacy
The main objective is to engage children in financial literacy through fun videos and at the end there is a small test, to be able to unlock new levels and knowledge.
UI Design propose
In this part my main objective was to propose a series of changes in phases, to avoid delay and to ease friction with the existing development team.
Visual inspiration:
The brand guidelines were followed in the UI design, mainly the colour chart.
The "Effra" typeface was used as the corporate font in RiyadBank.
On a usability level we proposed to highlight the two parts of the dashboard:
Financial management
Task and goal management.
